Art Direction: Albania Perez & Judy Wu
THE CHALLENGE:
Emphasize consumers experience and separate themselves from competitors by having a different approach to interact with consumers. Feel like a family.
THE SOLUTION:
Drybar is a young woman who wants to look good and have fun. The unique experience Drybar offers can only be topped by the anticipation and excitement of that special event you're getting your hair ready for.
THE STRATEGY:
-Video ad "Remind Yourself You're Awesome."
-"Remind Yourself You're Awesome" Billboards encouraging self-confidence.
-Social Media Campaign where clients post their own quotes as a way to encouraging each other to feel better about themselves.
